GMGT 5160 - Marketing Management

Credits: 4

The purpose of this course is to establish a balance between marketing theory and practice, in an effort to prepare students to make managerial decisions in marketing. Essential topics will include buyer behavior, digital and social media marketing, marketing research and market segmentation and positioning. The assigned readings, class discussions, case analyses and a final applied project in which groups bring a product to market, students apply marketing concepts to propose solutions to marketing situations.