CME 540G - Fundraising, Grant Writing, and Development

Credits: 4

This course explores the fundamentals of successful fundraising and development strategies important for delivering on the mission of nonprofit organizations. Students will have the opportunity to examine the various types of fundraising streams including special events, direct mail appeals, e-philanthropy, in- kind donations, and membership campaigns. From the development perspective, students will have the opportunity to learn and engage in classroom exercises on how to identify, cultivate, solicit, and steward major donors. The course will explore other types of funding including grant writing for government and private foundations as well as key strategies to create a winning grant proposal. Finally, the course will explore the use of technology including social media, online auctions and mobile giving.