Apr 08, 2020  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Concentration, B.S.B.A.

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Building brands. Identifying target markets. Understanding social media behavior. Interpreting digital metrics. Attracting, retaining and growing a customer base. In the Marketing Concentration you’ll examine the key marketing practices that power business growth. By exploring important issues in advertising and promotion, market research, consumer behavior, and product development, you’ll learn what it takes to incite action - from driving sales results to spurring social change.

In addition to satisfying the college’s general education requirements and the cognate and core requirements for the major in business administration, students concentrating in marketing complete the following courses: 

Concentration Requirements

Marketing Concentration Core Requirements

Required Marketing Electives

(Choose two of the following. Note only one SPM course can count towards the elective requirements)

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