Sep 23, 2020  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Concentration, B.S.B.A.

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Building brands. Identifying target markets. Understanding social media behavior. Interpreting digital metrics. Attracting, retaining, and growing a customer base. In the Marketing concentration, you’ll examine the key marketing practices that power business growth. By exploring important issues in advertising and promotion, market research, consumer behavior, and product development, you’ll learn what it takes to incite action - from driving sales results to spurring social change.

In addition to satisfying the college’s Liberal Studies core requirements and the cognate and core requirements for the major in Business Administration, students concentrating in Marketing complete the following courses: 

Concentration Requirements

Marketing Concentration Core Requirements

Required Marketing Electives

Choose two of the following: (Note: Only one SPM course can count toward the electives requirement.)

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