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Apr 25, 2024
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 3316 - Marketing of ServicesCredits: 4 The course examines the marketing methods and techniques used in the services sector, including professional services, health care, education, travel, financial and sports. Through readings and case study, the marketing accepts of the growing service industry are explored. Both non-profit and profit oriented organizations are examined. Prerequisite(s): BUS 2205 Note: This course will fulfill a required elective for the following concentration(s):
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