COM 3360 - Visual Communication

Credits: 4

This course explores the history, theory and criticism of visual communication and examines basic assumptions about visual imagery and its impact when combined with words. This course also considers how visual discourse is shaped and transformed by social history and mechanical inventions such as the camera and computer. Discussions will consider images before and after the development of reproducible print, the shift from pre-industrial to industrial image production, major art movements, architectural styles, photographic reality, graphic design, and digital imaging. Students will learn how to effectively produce persuasive and aesthetically pleasing visually communicated messages.