Sep 25, 2020  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 2205 - Principles of Marketing

Credits: 4
The marketing course introduces marketing as a functional area of a business enterprise. You will study numerous marketing concepts and functions, including the marketing concept, the marketing mix, buyer behavior, market segmentation, product position, and marketing research, all within a global context.
Prerequisite(s): BUS 1100 .