Sep 15, 2019  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3316 - Marketing of Services

Credits: 4
The course examines the marketing methods and techniques used in the services sector, including professional services, health care, education, travel, financial and sports. Through readings and case study, the marketing accepts of the growing service industry are explored. Both non-profit and profit oriented organizations are examined. 
Prerequisite(s): BUS 2205  
Note: This course will fulfill a required elective for the following concentration(s):