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    Merrimack College
   
 
  Feb 21, 2018
 
 
    
2017-2018 Undergraduate Catalog

COM 2401 - Introduction to Mass Communication

Credits: 4
This course focuses on the basic principles of mass communication and its historical development. Issues explored include media access, media ethics, media effects, and current trends in the growth of digital and wireless mass communication technologies. Students examine the role of the media industry in reinforcing and challenging dominant values, attitudes, and beliefs central to American culture. An additional feature of the course studies how mass media-created ideals have been disseminated internationally, as well as how media businesses reflect, influence and sometimes defy societal norms. Students will also have the opportunity to develop their own independent mass media project.
Prerequisite(s): No prerequisities.
Fulfills: SOSC requirement in LS Core