Nov 22, 2019  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

SPM 3005 - Sport Marketing

Credits: 4
Marketing is a critical function in the sport organization. Sport marketing exposes students to the dynamics of marketing a sport organization. Topics include promotion, public relations, event sponsorship, strategic marketing, consumer behavior, and brand management.
Prerequisite(s): BUS 2205 .
Note: This course will fulfill a required elective for the following concentration(s):