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Jul 15, 2025
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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SPM 3005 - Sport MarketingCredits: 4 Marketing is a critical function in the sport organization. Sport marketing exposes students to the dynamics of marketing a sport organization. Topics include promotion, public relations, event sponsorship, strategic marketing, consumer behavior, and brand management. Prerequisite(s): BUS 2205 . Note: This course will fulfill a required elective for the following concentration(s):
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