MKT 4980 - Marketing Seminar

Credits: 4

A capstone required course that integrates the total marketing effort by use of an experiential learning exercise in which students practice the design, implementation and control of global business strategies. Students participate in a sophisticated business simulation that is designed to capture the qualitative and quantitative dimensions of business decision-making within the context of an international business enterprise. Students essentially run an international start-up business for the semester. The problems and opportunities encountered require total immersion into the business enterprise as well as international relationships and economic trends. The course enables the student to apply what has been learned in other business courses. Seminar meets once a week.
Prerequisite(s): MKT 4420
Fulfills: X in LS Core