May 23, 2019  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3318 - Retail Management

Credits: 4
This course explores the changing character of the retail trade. It examines consumer buying behavior, store location techniques, buying and merchandising policies, pricing policies, and promotional activities of all types of retailers. Learning methods will include case studies, comprehensive research projects, extensive class discussions and site visits to malls and local retailers.
Prerequisite(s): BUS 2205 .