MKT 3309 - Sales Management and Business Marketing

Credits: 4

The course provides the student with broad exposures to all aspects of sales management including both formulation and implementation of the sales program. It addresses the broader issues of identifying the role of personal selling in the marketing mix as well as the more specific issues such as identifying customer needs and satisfying those needs through the sales of a product or service, including online sales. Emphasis is on the management of a sales force and the decision-making process relevant to the marketing of a product or service.
Prerequisite(s): BUS 2205.