Mar 29, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

COM 4400 - Advanced Mass Communication Theory

Credits: 4
This course focuses on in-depth examination of the central mass communication theories as discussed in scholarly research and the popular press. The course asks students to not only understand the basic principles of important mass communication theories but also to apply those theories by putting them into practice and/or by conducting research to test those theories. The course examines theories developed within the social sciences and the critical/cultural approach to communication research. By the end of the course students will better understand the various ways humans use mass communication technologies as well as the effects these media sources might have on the individual and society. Additionally, students will have the opportunity to apply communication theories to the production of mass media messages.
Prerequisite(s): COM1020 and COM2401 and COM2801.