MKT 3400 - Social Media Marketing

Credits: 4

Businesses are currently facing a fundamental change in the ways that consumers interact with brands and each other. Social media has connected consumers with family and friends while also giving them considerable power over marketers and brands. This course offers an overview of how marketing has changed due to the increasing prominence of social media as a digital marketing tool. The curriculum of this course is designed to equip students with the relevant knowledge, perspectives, and practical skills required to both develop and present an effective social media marketing strategy.
Prerequisite(s): BUS 2205